Everything Matters

DESIGNED FOR PEOPLE LIKE US

If you’ve spent almost a decade in the Special Forces Unit, put out fires day after day as a Firefighter, always be on because you’re saving lives as an EMT, powered through the final clean of your WOD, or rallied the crew together on the 10th hour of a 14 day shift.

INTRODUCING the next evolution of the woobies brand

5.56

DON'T CALL IT A COMEBACK

Reintroducing our first shoe, better designed, recrafted to meet the tactical needs of our customers without compromising on style.

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Sidepiece Fanny

FOR THE WOLVES

Introducing our first ever daily use fanny. Designed from the ground up for the exact needs of first responders, tactical operators, and everyday heroes that keep us safe.

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Merlin Jacket

ZERO DARK THIRTY

We know the importance of operating in the cloak of secrecy and have always made all our products incognito. Meet our latest interpretation of clandestine.

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